We are actively engaged in environmental initiatives
>Nishinomachi Forest Biotope >Environmental Initiatives >Awards
［Food loss and waste reduction policy］
Aiya Co., Ltd. strives to reduce food loss and waste by utilizing raw materials without wasting them, ensuring proper management in each process from manufacturing to shipping.
Aiya Co., Ltd. Representative Director and President Takeo Sugita
［Environmental Activities］
We think about the environment in various ways, not just the tea leaves needed for matcha, and are working to protect the environment, such as creating biotopes to preserve, cultivate, and coexist with the rich natural environment.
Chinju no Mori Zone
Four Seasons Flower Forest Zone
Akikusa zone
Spring grass zone
Farmland zone
Lake/wetland zone
A biotope is a space created by restoring an ecosystem that has been lost due to industrial development or urbanization, making it a habitat for the creatures that originally lived in that area.
This movement, which started in Germany and other European countries, has spread to Japan, and various initiatives are being taken by national and local governments, schools, NPOs/NGOs, and companies in various regions.
Aiya Co., Ltd. is also committed to contributing to the protection of the natural environment through the “Nishinomachi Forest”.
We aim to create and preserve “satochi/satoyama environments” where people and nature coexist, and to realize a society in harmony with nature (SDGs Goals 14 and 15).
In forest management, we avoid the use of artificial chemicals (pesticides, herbicides, chemical fertilizers, etc.) as much as possible, and in principle limit the introduced species to those that inhabit and grow in the Yahagi River basin*1, in order to conserve biodiversity. We take into account.
*1: From the perspective of environmental education, some of the tree species planted are horticultural varieties.
Utilization policy
It will integrate with the nearby Yahagi River to the west, surrounding shrines, and rice fields, contributing to the formation of an ecological network.
We provide people with environmental education, conservation activities, and a place for health and relaxation in urban areas where nature is decreasing.
We will continue medium- to long-term maintenance and management under our own management, and use it as a conservation (gene bank) for rare species.
Tea leaves picked at tea plantations are steamed and dried to become rough tea.
After going through various processes from rough tea and removing the stems and veins, it becomes tencha, the raw material for matcha.
The stems and powder produced during this process are used as stem tea and powdered tea, respectively.
In addition, the matcha that is scattered during the manufacturing process is swept up and reused as fertilizer for the tea plantations.
In this way, Aiya Co., Ltd.'s manufacturing process uses purchased raw tea leaves without wasting them, and has a system in place to recycle them for future production.
At Aiya Co., Ltd., we purchases tea from organic tea farms that do not rely on pesticides or chemical fertilizers, and Rainforest Alliance Certified tea farms that meet sustainable agricultural standards, while also taking into consideration the environmental impact.
Click here to learn more about Rainforest Alliance Certified
Aiya Co., Ltd.’s tree planting results
1st 2001 Republic of the Philippines Palawan island Total 6,300 trees
2nd 2003 Kingdom of Thailand Ranong Total 12,300 trees
3rd 2005 Republic of Indonesia Lombok Island Total 4,200 trees
4th 2007 ingdom of Thailand Ranong Total 13,000 trees
5th 2009 Malaysia Kota Kinahal Total 5,000 trees
6th 2011 Republic of Indonesia Bali Island Total 5,700 trees
7th 2013 Republic of the Philippines Mahanai Island Total 7,800 trees
8th 2015 Socialist Republic of Vietnam Kan Gia Total 17,700 trees
2019年
In order to improve the productivity of the prefecture's service industry, Aichi Prefecture is recruiting businesses that are proposing advanced services and awarding excellent success stories with the Aichi Service Award.
Aiya Co., Ltd. received a special award for opening an “experience-based matcha specialty museum” where you can enjoy matcha with all five senses, and greatly contributing to the promotion of the regional brand “Nishio Matcha”.
2017
Aiya Co., Ltd. has been selected by the Ministry of Economy, Trade and Industry as a “Regional Future Driving Company” as a core company that will play a leading role in the region.
The reason for this selection is that matcha production takes advantage of regional characteristics to create high added value, brings economic ripple effects to local businesses, and strongly drives regional economic growth.
2016
The “Japan Gift Award” was established to create gifts of various shapes and to support deep emotional exchanges between Japanese people.
The revitalization of gifts not only embodies the warmth that resides in the hearts of the Japanese people and increases the joy of both recipients and givers, but also enriches Japan's culture and industry.
Aiya Co., Ltd. won the “Aichi Prize” for its “Matcha Baumkuchen and Tea Assortment”, which is given to only one product in each prefecture.
2015
The 100-year company award focuses on the management philosophy of long-lived companies that have been in business for over 100 years, and aims to recognize excellent companies that serve as role models for other companies in the region and contribute to local employment, tax revenue, etc. Established.
Aiya Co., Ltd. was awarded the Chubu Bureau of Economy, Trade and Industry Director-General's Award, the equivalent of the grand prize, at the first 100-Year Company Awards in recognition of its early pioneering of the matcha market as a raw material for food processing since the 1960s. received the award.
2014
In order to quickly respond to recent changes in the industrial structure and changing needs, it is necessary to have a high global share not only in large companies and major industry groups, but also in niche fields and to conduct excellent management. Strengthening small and medium-sized enterprises is required for the Japanese economy as a whole.
Aiya Co., Ltd. was selected by the Ministry of Economy, Trade and Industry as one of the “Global Niche Top 100 Companies” in recognition of our track record of securing a high global share in the matcha field.
2007
The “Good Company Award” was established to develop Japan's small and medium-sized enterprises by selecting companies from all over the country that have achieved excellent economic and social results and widely publicizing them.
Aiya Co., Ltd. received the “Excellent Company Award”.
This award is given to companies that have achieved particularly remarkable results in the fields of management innovation, technology development, market development, and distribution reform, and have demonstrated significant performance over the past three years. This award is given to outstanding companies equivalent to the Grand Prix in 7 regions nationwide(*).
* 7 regions･･･Hokkaido/Tohoku, Kanto, Hokuriku/Koshinetsu, Tokai, Kinki, Chugoku/Shikoku, Kyushu/Okinawa
2007
The “300 Vibrant Manufacturing Small and Medium Enterprises” is a selection by the Small and Medium Enterprise Agency of the Ministry of Economy, Trade and Industry that plays an important role in increasing interest in the manufacturing field, especially among young people.
In 2007, Aiya Co., Ltd. was selected as one of the 300 companies in recognition of its advanced matcha manufacturing process.
PageTop
