The appeal of matcha
The endless possibilities of matcha
>The charm of matcha >Product Development Capabilities >Products for corporate customers
The endless possibilities of matcha
>The charm of matcha >Product Development Capabilities >Products for corporate customers
Matcha is known for its flavor and health benefits. Its unique aroma and rich taste are essential for tea ceremonies and Japanese sweets, and matcha itself is attracting attention for its health benefits.
Matcha symbolizes Japanese tradition and culture, and its existence symbolizes the fusion of food and beauty.
Matcha has a special existence in the world of tea, which has been around for over 1000 years.
When drinking Sencha in a teapot, you can only taste about 30% of the ingredients that dissolve in the hot water.
However, since matcha is made from whole tea leaves, it is possible to absorb all the nutrients into the body. Approximately 30% of tea's ingredients dissolve in hot water, making matcha the “king” with more than three times the nutritional content of other teas.
Due to its ingredients, matcha has a surprising number of benefits, including obesity prevention, anti-aging effects, dementia prevention, skin beautification effects, tooth decay prevention, and relaxation effects.
As health consciousness increases on a global scale and the health-related market expands, matcha is sure to receive even more attention in the future.
Nowadays, matcha may be more familiar as a food flavor than matcha used in tea ceremonies. Matcha is very compatible with other ingredients and is used in a variety of products.
Matcha's possibilities expand infinitely by combining it with drinks, sweets, foods, etc.
Many people from overseas think that Japanese culture equals tea ceremony. When entertaining guests from overseas, serving them with matcha will surely make them happy.
Japanese traditional culture is highly valued overseas. As one of the symbols of Japanese culture, matcha is sure to receive more and more attention in the future.
Inherit traditions, create the next
For many years, there has been a problem with matcha fading when heat is applied to it during food processing.
As a result of 10 years of research, Aiya Co., Ltd. has completed Gleaminal® OM, a matcha tea that has anti-fading and color-producing properties.
Appeal of matcha lies in its green beauty along with the taste and aroma. However, the color brightness was inevitably lost at the time of food processing. Developing matcha which does not lose color when heat is applied was a longtime dream of the industry.
After 10 years of thorough researches, AIYA produced color preserving matcha GREEMINAL®OM. With a special production process, impalpable powder of matcha is uniformly coated with edible oil. The product can be used in the same manner as ordinary matcha.
AIYA offers matcha or other tea powders
that can be processed into various foods.